Photography Should Tell A Story

Storytelling

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. Good stories humanize your brand and force people to remember what they saw because of the personal connection they were able to make. A great photograph can tell such a more powerful story than a five paragraph synopsis of a series of events.

Authenticity

Photography is an authentic medium that instantaneously tells a story. And luckily, with the growth of technology and digital new media, the content we are using is more visually compelling than ever before. Overall, good content is key to becoming more visible in your industry and gaining new opportunities.

Per Business 2 Community:

… 80 percent of businesses will rely on visual content heavily as part of their content marketing strategy over the next two years.

This tells us that marketers consider visuals to be important for a business’s growth and will continue to be important into the future.

Speaking through human experiences produces great stories that resonate with people, which then makes your content relevant. This powerful communication tool cuts out the long clutter of information that bores people, and tells your story simply without a complicated explanation.

Pictures say a thousand words...but they also engage your audience.

When we come to your location to shoot video and still photography we are looking to create content for you that adds value. Because we know that you have to give your audience something that either benefits them in some way or solves a problem.

Also showing parts of your process and giving your audience small tips will get you a lot of engagement points and help you grow exponentially. Not only will this make it more likely for your audience to relate with your content, it will also increase your ranking on social algorithms.

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Inspire and Add Value

People love being associated with a brand that tells inspirational stories that resonate with them because they believe it's bettering their moral fiber. The brand should focus on the lifestyle their products promise with an emphasis on the morals of their brand.

Newmira Media Can Help

We help you produce and share true stories about your life, your company, things you’ve learned or want to teach, or a behind-the-scenes story of the staff.
We create imagery that helps your audience fall in love with your products, services or the lifestyle it brings them, just like they should fall in love with the brand story when looking at your social media.