Search Engine Optimization

The goal of Search Engine Optimization is to have search engine spiders not only find your website but also rank the page relevance so that it appears at the top of the search engine results page (SERP). The process of optimization is not a one time process but requires maintenance, tuning and continuous testing and monitoring to deliver the results you want, over and over again.

Target Market Analysis

Website Review of On-Page SEO that affects how your business ranks in search engines.  Items like page titles, image text, page URLs and even site speed are analyzed to discover what could be adversely affecting your sites overall performance

 

Competitive Analysis

Examination of content keywords and current rankings of competitive websites to determine an effective search engine positioning strategy.

Initial Keyword List

Development of a prioritized list of targeted search terms related to your customer base and market segment.

Keyword Research and Development

Keyword Analysis

From the initial keyword list, we deep dive even further to identify additional relevant keywords and phrases by reviewing your competitor’s keywords using industry trusted resources that tell us where they rank and why.

Baseline Ranking Assessment

Where your website is today will help us measure where your site will be in 30 to 45 days. After your site is optimized by us, we will continue to monitor its performance on a weekly basis looking for actual improvements in website traffic. Better traffic numbers are a key indicator that your keywords are having an impact and help assess your site’s future rankings.

Goals and Objectives

We clearly define objectives in advance so you can truly measure your ROI from the SEO strategies that we implement. We begin with top-level, aggregate numbers, then we drill down into specific pages that can improve your products, services and business sales.

Technical and Off Page SEO

Content Creation

We assist you in creating content using the new strategic keyword list we built based on your competitive analysis. These new keywords will help drive the topics that your consumers want more of and helps the search engines quickly determine that your site is consistently fresh and relevant, moving your site further up the search results.

Sitemap Creation

We develop new sitemaps for Google and Bing which makes it easier for search engines to index your website. Site errors, incorrect robot.txt files, identical meta tags, and even repeating content can lower your ranking in search engines if left unchecked.

Backlink Creation

We assist in natural backlink creation so search engines can begin to identify your site as a trusted source that consumers can be directed to. Not all backlinks are created equal so we make sure that your backlinks are of high quality, relevant and trustworthy to help your site get indexed faster.

Testing and Maintenance

Testing & Measurement

We continually test and measure, analyzing search engine rankings and web traffic to determine the effectiveness of the SEO strategies we’ve implemented. We continue to assess individual keyword performance and make incremental changes where necessary. Then we test for the results of those changes.

Maintenance

Continuous additions and modifications of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline. On an ongoing basis, we will continue to review the link strategy to consistently ensure that inbound and outbound links are relevant to your business.